About

I've always had a pencil in my hand, but it wasn't until I was a teenager that my interest in graphic design took shape. I assisted with some screen printing at a local skate shop and spent all of my free time drawing with ink. After high school, I pursued a Bachelor of Public Relations (Co-op) at MSVU, and found excuses to sneak visual elements into every project.

Since graduating from MSVU in 2012, I have served as a communications specialist for Dalhousie University, a communications officer for Langara College as a communications assistant for the Nova Scotia Trails Federation. I am currently studying graphic design at NSCC, with an expected graduation date of May 2019.

Outside of work, I enjoy cycling and practicing Brazilian Jiu-Jitsu.

Work Experience

Nova Scotia Trails Federation

Communications Assistant
Oct. 2016 – Sept. 2017
Halifax, NS

  • Managed Facebook, Twitter, Instagram and YouTube accounts to promote upcoming events and engage new audiences
  • Drafted and proofed news releases and articles to promote NS Trails activities and milestones, recorded meeting minutes and agendas
  • Monitored traditional and social media for activity related to NS Trails and stakeholders using Google Alerts and Buffer
  • Compiled monthly MailChimp newsletters to communicate upcoming events, funding opportunities and policy changes
  • Developed and delivered social media workshop to help trail stakeholder groups engage online audience
Langara College

Communications Officer
Nov. 2015 – May 2016
Vancouver, BC

  • Drafted and proofed web content across multiple draft stages for academic and administrative departments
  • Coordinated development, production, and distribution of printed marketing material, promo items and event signage
  • Created, maintained and updated client web pages and advised clients of digital content best practices
  • Monitored social media for activity related to Langara programs, events and alumni using Hootsuite
  • Scheduled Facebook, Twitter and Instagram posts to promote events and disseminate key information
Dalhousie University

Communications Specialist
May 2013 – Nov. 2015
Halifax, NS

  • Drafted and proofed all dal.ca/sitecoop web content to streamline site from 268 pages to 67 and improve SEO and user experience
  • Developed SharePoint intranet to consolidate schedules, documents, reports and procedures and mitigate duplicated and outdated information
  • Drafted 30+ feature articles to highlight student success, recap events, provide key advice and disseminate time-sensitive information
  • Conducted focus groups, web analytics, multimedia monitoring and competitor research to inform website design and communications strategy
  • Updated student email bulletins from PDF attachments to HTML to achieve opening rate of 92%
Halifax Regional Municipality, Civic Events

Civic Event Support Coordinator
April – Sept. 2012
Halifax, NS

  • Drafted radio scripts and brochures for distribution to 20,000 homes to increase community awareness of 7 major events
  • Monitored social media for inquiries, scheduled promotional posts and provided real-time event updates during inclement weather and schedule changes

Education

Diploma in Graphic Design (in progress)

Nova Scotia Community College
Dartmouth, NS
Sept. 2017 – Present

Bachelor of Public Relations (co-op)

Mount Saint Vincent University
May 15, 2012
Halifax, NS