Education

Diploma in Graphic Design

Sept. 2017 – May 2019
Nova Scotia Community College | Dartmouth, NS

Bachelor of Public Relations (co-op)

Sept. 2008 – May 15, 2012
Mount Saint Vincent University | Halifax, NS

Work Experience

M5 Marketing Communications | Halifax, NS

Intern Graphic Designer

  • Developed new creative based on client brand standards
  • Resized ads for various print and digital applications
  • Sourced new assets for creative projects that reflected existing tone and image for client
  • Created mockups from scratch to effectively convey ideas to client stakeholders
  • Compiled moodboards and decks to show creative direction to clients
  • Close-cropped and edited photos to achieve high visual quality

Our Community Bikes | Vancouver, BC

Graphic & Communications Specialist

  • Designed 25th anniversary emblem and merchandise.
  • Redesigned pedalpower.org website to streamline user experience through refined information architecture using Wordpress.
  • Worked with staff and board members to develop concise and effective written content for redesigned website.
  • Created banners, sandwich boards and social media posts to improve public awareness of special events, services and bike sales.
  • Refreshed existing collateral to improve branding, legibility and quality of final printed materials.

Nova Scotia Trails Federation | Halifax, NS

Communications Assistant

  • Designed monthly newsletters using Mailchimp to communicate upcoming events, funding opportunities and policy changes.
  • Developed and delivered social media workshop to help trail stakeholder groups engage online audience.
  • Researched, planned and coordinated social media contest to encourage trail users to share their experiences.
  • Managed Facebook, Twitter, Instagram and YouTube accounts to promote upcoming events and engage new audiences.
  • Drafted and proofed news releases and articles.

Langara College | Vancouver, BC

Communications Officer

  • Coordinated the communications and marketing accounts of of college departments and academic programs.
  • Coordinated development, production, and distribution of printed marketing material, promotional items and event signage.
  • Created, maintained and updated client web pages and advised clients of digital content best practices.
  • Monitored social media activity and scheduled posts for various Langara programs, and events and alumni.
  • Wrote news releases, course brochures, ad copy and web content for academic and administrative departments.

Dalhousie University | Halifax, NS

Communications Specialist

  • Wrote and edited Dalhousie co-op office web content to streamline office site from 268 pages to 67 to improve user experience.
  • Redesigned student and employer email bulletins from PDF attachments to HTML to improve communications.
  • Drafted 30+ feature articles to highlight student success, recap events, provide key advice and disseminate time-sensitive information.
  • Audited communications across nine forms of media to improve office-wide operational efficiency, internal knowledge and audience experience.
  • Conducted focus groups, web analytics, multimedia monitoring and competitor research to inform website design and communications strategy.

Halifax Regional Municipality | Halifax, NS

Civic Event Support Coordinator

  • Prepared the Bedford Days 2012 brochure event descriptions, photos, sponsor logos, and layout in preparation for print and distribution to 20,000 HRM homes.
  • Wrote and released radio scripts, newspaper ads, magazine schedules and community advisories for Bedford Days, Natal Day at the Dingle, the Clam Harbour Beach Sandcastle Competition and more.
  • Drafted radio scripts and brochures for distribution to 20,000 homes to increase community awareness of 7 major events.
  • Monitored social media for inquiries, scheduled promotional posts and provided real-time event updates during inclement weather and schedule changes.

Choices for Youth | St. John's, NL

Communications & Development Assistant (co-op 3)

  • Designed functional website graphics including icons, buttons, photos and sponsor logos.
  • Drafted written content for website redesign and advised design and information architecture.
  • Developed social media policy to protect client privacy and create ongoing campaign framework.

Johnson Insurance | St. John’s, NL

Communications Assistant (co-op 1 & 2)

  • Drafted and proofed intranet articles for staff across Canada, measurably increasing intranet traffic during work term.
  • Compiled newsletters, articles, speeches and messages from corporate leaders to increase employee engagement.
  • Monitored media for industry news and compiled communications updates for executive leaders.